There’s no point in delaying the inevitable. If you are in business you had better figure out how to capitalize on the real-time web revolution before your competitor does.
Times have changed. Having a presence online is something we all must get used to — just as many of us had to get used to the idea of having computers on our desk at work, and then email on Blackberries in our pockets.
Twitter isn’t the end-all-be-all of social networking — but it is the most important starting point. It has, in just two-short years, changed the way we search and are searched. People are looking for you and your business in the NOW–not some static website that you update periodically.
Old-school search will never vanish, your corporate blogs (you’ve got one of those, right?) will continue to play a vital role in the new media business ecosystem, but real-time news about you and your industry is creating a society where we have an omnipresent sense of the moment.
Are you living in that moment? Do you have any idea what people are saying about you and your business, right now?
Google organized our memory, but real-time search (the kind of thing that Twitter specializes in) is organizing our consciousness.
These are the sort of people who we’ve designed Tweetcamp for:
- thought leaders
- sales and marketing executives
- brand managers
- PR directors
- customer service reps
- entrepreneurs
- media workers
- social crusaders


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